These press kit images will be featured on the new Mathway website. One of these was already used in an article that had been recently written about Mathway. To make these images more appealing to audiences I conceptualized, photographed and edited a sleek cellphone being held and also being placed in various positions on a textbook. My main goal was to represent Mathway as being a modern and tech savvy company.
Using FontForge and FontCreator I designed a sans-serif typeface specifically for use on Mathway's website and application. This typeface is meant to look clean and simple for legibility. Along with standard font characters I also had to create many special font characters related to math.
I had the pleasure of designing all of the promotional signage for Mathway's TechDay event booth. This event took place in New York and a few members of the Mathway team, including myself, were able to attend. In order to make the promo cards and roll-up banner more appealing to the audience I used large math symbols, simple typography, and interesting photography.